While we absolutely love flipping through stacks of magazines, following fashion week and scouring the web for up to the minute trends and styles, we know not everyone has that same passion...or time (but hey, it's our job!). So we've done the work for you and put together a forecast for what you can expect to see this season, on the racks at AshleGryre and beyond! Woooo new year, new season - ergo, new you!

Summer 2017

Color Story

Welcome to a season of color confidence! Eye-popping fuschia, zingy yellows, and tropical greens will be seen in separates or summer sets this season. Adding exaggerated lines and metallic pops are going to round out this color story quite nicely!


Stripes, stripes and more stripes. Deconstructed tees. Florals on anything you can find! Colorblocking in pastel shades and bold hues.


Play up your wardrobe with swiss dot details, eyelet, and smocking.  Feminine and soft is the name of the game! Rainbow brights, the "new" shirting approach (thing off the shoulder, one-shoulder, bolder cuffs) and insta-worthy earrings are capturing interests of all ages.